What is the significance of customer feedback in your business?

This is a key point. External user/customer feedback is essential as a means of monitoring service quality - i.e. is what is the experience of using your services? You may measure a lot of operational performance metrics, but only your customers know what its like to consume your services. If you don’t do this you cannot have any real clarity on the quality of what you are delivering - ie working in the dark..!

i am also looking the best customer services for my affiliate business. my business website is based on event management.   

I have often noticed how customer feedback has become very systematised (by that I mean become a part of the process) and we often tend to forget/ revisit or check for it’s relevancy at different points. I used to have co-workers who say they have collected all the feedback and uploaded it and that their work ends there. But are we working on these feedback? Collecting feedback becomes redundant if we do not put equal or in fact more efforts to actually go through the feedback with an open mind, do some analysis of it, find trends and suggestions that can be helpful and act on it.

Personally I feel when in the next few months of collecting feedback, when organizations mention that “they have come up with xyz feature or enhancement as it was highly requested” the customers (even those who are particularly not interested in giving feedback, will know that we are very serious about their feedback and that we are willing to take action about it. So this helps in the number of people who are willing to take up feedback.