Did you know: The cost of the Business Chat depends on the scope of your business and the pricing of your MSP (Messaging Service Provider)?
Business Chat is an Apple service that enables your organization to interact directly with your customers via the Messages app. Customers can use this service to resolve issues, schedule appointments, place orders, or make payments with Apple Pay. Customers can initiate a conversation by clicking the message button available on your website, app, emails, or other touchpoints like Siri, Search, and Apple Maps.
Freshchat is an Apple-approved MSP and here's an article about why Freshchat believes Apple Business Chat is the ultimate guide for businesses.