QOTW: Outside sales is still relevant in an era where online interactions are thriving. So what would you say are the benefits of leveraging outside sales today?
Here are mine:
1. Leverage in-person cues: During face-to-face meeting with prospects, sales reps can gauge a lead’s interest and steer conversations based on their body language, rapport, and behavior
2. Establish positive relationships: Both B2C and B2B consumers today crave human connections. In-person sales meetings can help build positive relationships with contacts, ultimately building trust and loyalty
3. Get first-hand insights: Outside sales allows reps to talk one-on-one with industry professionals, where they can learn about market conditions and competitors
4. Provide customers the chance to touch and feel a product: Live demos allow leads to ask personalized questions and discover how the product can help their unique challenges and needs. Being on-site with a lead while they learn how to use a product is an invaluable way to show its capabilities
5. Increased clarity: Live demos reduce the chance of dreaded connectivity issues when trying to show a product to a lead via video call. There is no lack of clarification or frustrating gaps in connectivity
6. Create a personal experience: In an age where most things are done through a screen, it can be refreshing for leads to put a face to a business. Brands that practice outside sales can create a personalized human experience for each prospect
Look forward to hearing from you in the comments!