When people are celebrated, they feel valued. That, in turn, nurtures stronger ties. Expressions of appreciation should not be restricted to personal relations. Even in the business world, appreciating employees and clients can do a lot.
A study by the Rockefeller Corporation found that 82% of customers will withdraw from a business if they feel unsatisfied. Compared to the 14% who leave because of unsatisfied service, this is very clear evidence of appreciation that fosters customer loyalty.
Truly valuing customers is a powerful differentiator that can do wonders. That is why it is important that each company has a strategy of customer appreciation.
Tell us about your customer appreciation strategy.
Take a look at this Freshchat blog about Customer Appreciation Ideas with Examples and Framework.