Sales Trivia

Did you know ? Psychographics can be tracked.

  • 15 September 2021
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Did you know ? Psychographics can be tracked.
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Understanding the behavior, fears, challenges, hopes, and dreams of your audience are far more valuable. Getting familiar with the concepts associated with behavioral science (i.e. Why people do certain things) can help you forge deeper connections with your customers. You will immediately have a better understanding of their biases, which can help you better evaluate opportunities and easily reach your goals.
Psychographics is the understanding of people based on their aspirations, attitudes, and behavior. Unlike demographics, it digs deeper than surface level “facts” and delves into a customer’s personality, their lifestyle, and their goals.
It can be difficult to know what to focus on when it comes to psychographics, but what according to you, are the metrics with which one can track psychographics?

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