How can we align sales and marketing for better business growth ?

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No company can reach its full potential without combining the different but compatible functions of its sales and marketing teams. 
The success of one is dependent upon the other, and so, any company serious about growth should seek to bridge the divide between the two departments and develop a unified revenue strategy that allows the unique strengths of each to complement—instead of hinder—one another. So tell us about how you align sales and marketing in your organization.

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