Marketers like Miranda Yan, Co-Founder of VinPit, say ABM increase revenue by around 65%.
“Every marketer knows that when you try to appeal to everyone, you appeal to no one. By mixing up modern technologies with proven marketing and sales techniques,
Account-Based Marketing makes customers feel like you’ve created something specifically for them.”
A study by the Information Technology Services Marketing Association (ITSMA) found that account, based marketing has a higher return on investment (ROI) than other marketing strategies, according to 84% of companies who implement ABM strategies. Additionally, companies are allocating over 28% of their budget to ABM according to the same ITSMA research.
What are your thoughts on ABM? Does it work for your organization? Why do you think companies need ABM & when should you implement it?
What are you thoughts on ABM? Does it work for your organisation ? Why do you think companies need ABM ? When should you implement it?
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