Why should your CEO be on support
Customer first approach in Marketing
How to map customers at every point in their digital journey
Why customer convenience is the new marketing currency
Girish Mathrubootham is the Founder and CEO of Freshworks. Girish started his career as a support agent and most certainly knows a thing or two about customer support. Here he discusses a topic that is very close to his heart and something that he strongly believes in- CEO on support. He discusses:
Why should a CEO be on support?
Why should customer support be a strategic initiative?
Anecdotal experiences on how support has shaped product strategy?