Mastering the Multi-Channel Feedback Loop: The New CSAT
Webinar
Tue, Feb 17, 3:30 PM - 4:30 PM (UTC)
Mastering the Multi-Channel Feedback Loop: The New CSAT
Hello Freshdesk Users,
Measuring customer satisfaction is no longer just about a single rating; it’s about understanding the drivers that fuel retention. Join us as we unveil the General Availability (GA) of the New CSAT. We are moving beyond the one-size-fits-all email surveying approach to a high-precision engine that works across Portal, WhatsApp, Instagram, and Web Chat.
In this session, we’ll demonstrate how to build a targeted personalized survey, use conditional branching to uncover the why behind every score, prevent survey fatigue with enterprise-grade frequency capping, and walk through a seamless, risk-free upgrade path for existing customers on Legacy CSAT.
What will be covered?
Targeted personalised surveying: Build targeted personalised surveys with deep driver questions and deploy them across channels.
Contextual feedback: Why capturing CSAT on the source channel (WhatsApp/Instagram) dramatically increases response rates compared to email redirection.
Advanced logic: A deep dive into the new Survey Builder—using conditional branching to ask the right follow-up questions.
The Fatigue Shield (enterprise-ready): How to use survey expiry and frequency capping to protect customer experience while maintaining high-volume data collection.
Why it Matters?
Understand the real drivers behind customer satisfaction—not just the score
Increase response rates with native, in-context feedback collection
Scale feedback programs without introducing survey fatigue
Confidently transition from Legacy CSAT with minimal risk
Who is it for?
You are evaluating Freshdesk or Freshdesk Omni
Existing Freshdesk and Freshdesk Omni customers on Professional or Enterprise plans
Customers currently using Legacy CSAT or participating in the Private Beta