Lists, Segments & Email Campaigns - Webinar Tutorial

Hello Everyone!

We all want to become marketing masters and boost our Marketing game, so here we are with a new episode of FSA Technical Webinars, covering one of our widely used features—email Campaigns, Lists, and segments!

Think of an email campaign like hosting a dinner party.

Your Contacts module is your full guest book — everyone who could be invited.
The lists and segments are carefully chosen groups—maybe friends who love Italian food or coworkers from a specific team.
Your campaign is the actual invitation and meal, crafted thoughtfully to match your guests' interests. It ensures that the right message gets to the right table at the right time.

By the end of this session, we hope you will be able to make the best use of the Email Campaigns feature and turn those clicks into conversations!

WATCH THE VIDEO HERE:

This webinar is curated by the Support team, whom you generally contact for issues/queries. We have collated as many FAQS as possible to make this webinar worth your time.

Host: Pradipta Chandra, Lead - Customer Support

Presenter: Aakash Parthiban, Product Specialist

AGENDA

Campaigns and Target Audience
List and Segments
Marketing Contacts and Email Limits
Configuring Email Campaigns
FAQs

Date: On-demand - August 2025

Please leave a comment with your questions, feedback or suggestions for our next webinars. We will pick those up. Cheers!

RESOURCES

LISTS:

How to create marketing lists? https://crmsupport.freshworks.com/en/support/solutions/articles/50000002622-how-to-create-marketing-lists-

SEGMENTS:

How to create and use marketing segments?
https://crmsupport.freshworks.com/en/support/solutions/articles/50000002621-how-to-create-and-use-marketing-segments-

MARKETING CONTACTS:

What are Marketing Contacts? How are they measured? https://crmsupport.freshworks.com/en/support/solutions/articles/50000003081-what-are-marketing-contacts-how-are-they-measured-
How to view marketing usage metrics in the CRM? https://crmsupport.freshworks.com/en/support/solutions/articles/50000003689-how-to-view-marketing-usage-metrics-in-the-crm-

EMAIL CAMPAIGNS:

How to create Marketing email campaigns? https://crmsupport.freshworks.com/en/support/solutions/articles/50000003005-how-to-create-marketing-email-campaigns-
How to personalise your marketing email campaign for different audiences? https://crmsupport.freshworks.com/en/support/solutions/articles/50000002628-how-to-personalize-your-marketing-email-campaign-for-different-audiences-
How can contacts manage their subscription preferences? https://crmsupport.freshworks.com/en/support/solutions/articles/50000002624-how-can-contacts-manage-their-subscription-preferences-
How to configure the email footer for your marketing emails? https://crmsupport.freshworks.com/en/support/solutions/articles/50000003016-how-to-configure-the-email-footer-for-your-marketing-emails-
How to schedule and deliver campaigns based on your contacts’ time zones? https://crmsupport.freshworks.com/en/support/solutions/articles/50000003262-timezone-based-delivery-how-to-schedule-and-deliver-campaigns-based-on-your-contact-s-timezones-
Why am I not able to send email campaigns? https://crmsupport.freshworks.com/en/support/solutions/articles/50000003788-why-am-i-not-able-to-send-email-campaigns-
What is Freddy Send Time Optimisation for email campaigns, and how to use it? https://crmsupport.freshworks.com/en/support/solutions/articles/50000003975-what-is-freddy-send-time-optimization-for-email-campaigns-and-how-to-use-it-

Join the Community or User Group to Participate in this Discussion

To run successful email campaigns, first build lists (broad groups) and segments (specific filters) from your contacts. Use these to target the right audience, respect marketing contact limits, and configure campaigns with personalization, time-zone delivery, and subscription preferences. This ensures higher engagement and conversions.

Great session! The way you explained email campaigns using the dinner party example made everything so easy to understand. Thank you for sharing such valuable insights. I also manage an educational platform called Analisi Logica Facile Online, where we simplify complex grammar concepts for students. Really admire how clearly you structure your content — very inspiring!

Hey @analisilogica, glad to know that you found the webinar useful. If you have any suggestions for us on what other modules you would like us to cover, please drop a reply. We will be happy to pick them up for our future content. 😊

@harie if you found this webinar useful, please do suggest us with more module you would want us to cover. 🙂

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