Hello Freshworks Community Members :) The D2C e-commerce industry is flourishing, with projections soaring to a staggering $175 billion by next year. Amidst this remarkable growth, countless emerging businesses and established brands are thriving, all thanks to e-commerce platforms like Shopify, which serve as the backbone of their online stores. However, as the e-commerce landscape continues to expand, so does the competition. With an estimated 12–24 million e-commerce sites worldwide, standing out in this crowded arena demands bold and efficient strategies that streamline direct customer engagement in our digitally-driven world. As a business owner, especially if you're operating on the Shopify platform, staying ahead of the curve requires adapting to changing customer expectations and leveraging cutting-edge technology. In this blog, we'll delve into why Shopify store owners, regardless of their business size or industry, need a unified multichannel, conversational marketing tool li