New Features and Enhancements
Social Media Campaigns: We’ve released Social Media Campaigns for Freshmarketer. Businesses can plan and publish content for different social media platforms like Facebook and Instagram, generate brand awareness, and build a strong following.
With the latest feature, you can now:
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Design and manage social media posts
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Publish on Facebook and Instagram
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Shorten and track URLs
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Identify page visits from social media
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Measure performance with Analytics
Learn all about creating your first social media post with Freshmarketer here
Contact Scoring: With the latest update, businesses can now prioritize the right leads by assigning them a score based on contact & account properties, and their engagement.
As part of the update, we have introduced product events that can be brought into Freshmarketer using Segment integration or website tracking code. Businesses can now track product usage and set up scoring signals based on the occurrence of product events.
Learn more about setting up Contact Scoring for your leads here
Email Campaigns Performance Upgrade: With the latest enhancement, users can experience smoother performance without the system slowing down while sending campaigns to a large number of recipients.
Bug Fixes
Abandoned cart sync: A few users reported that they were unable to find a few details for new contacts who have abandoned their Shopify carts. This issue is now fixed
Time Delay Block in Journeys: Some users reported an issue with the Time Delay Block in Journeys, which failed to render when more than one block was configured. This has been fixed.
Segments: A few users reported that they were unable to select Facebook Lead Forms while creating a Segment. This issue is now fixed.
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