New Features and Enhancements:
Conversion goals:
Conversion goals allow marketers to measure specific outcomes they want to achieve, such as orders placed, website visits, or customer sign-ups from their campaigns. Using this feature, marketers and store owners can easily identify the best-performing campaigns and channels, understand what's working/what's not, and make data-driven decisions to optimize their campaigns.
Enhancements to SMS campaigns
In the new enhancements to SMS campaigns, we've implemented the Compliance tab within the SMS campaigns. Using this, marketers can add compliance information easily while creating campaigns to adhere to the SMS marketing regulations specific to the United States and Canada.
Bug fixes:
Email campaigns: Some users reported that the Preview link for the Scheduled campaign is taking them to the “Edit template” iframe. This issue has been fixed.
Freddy AI for marketing: A few users faced issues as the campaign preview/design page was not loading properly while creating campaigns using Freddy AI. This issue has been resolved.