Google and Yahoo have announced mandatory guidelines for outgoing emails. Are you prepared for these changes?

Important - Changes to all outgoing emails
 

To keep inboxes safe and spam-free, new requirements are being introduced for bulk email senders by Google (starting March 31) and Yahoo (starting Feb 1). These new requirements will impact all senders who have not verified their domain. Failure to meet these standards could lead to emails being delayed, blocked, or marked as spam.
 

Freshsales impact areas
 

Users will not be able to send any emails, transactional or bulk, from unverified domains or those with disconnected mailboxes These include emails being sent from sales sequences, workflows, bulk emails, or individual emails.
 

What can you do now? 

Here's what you need to ensure you meet the new guidelines:

• Verify your domain: You can do this in one of the following ways -
  
  1. Verify domain manually: You can verify all senders manually by adding the DNS records of your domain to your DNS Manager.
  Note: This can be done by the Admin for all members of an org.
  
  2.  All users connect their inbox:  All your users need to connect their inbox. Connecting your inbox automatically ensures verification of a sender. 
  Note: This only verifies individual email addresses. Each team member must connect their inbox individually to ensure they are verified.

• Keep your spam complaints low: Keeping your spam complaints at a minimum is critical. We recommend you use tools like Postmaster to get insights on your email deliverability rate, spam rates, and other insights.

• Enable easy unsubscribe: Add a one-click unsubscribe in your emails to allow recipients to easily and immediately opt out to comply with the new email standards.

• Set up DKIM and DMARC: To boost your email deliverability, it's essential to implement DKIM (DomainKeys Identified Mail) and establish a basic DMARC (Domain-based Message Authentication, Reporting, and Conformance) record for your email domains.

For more information on email deliverability guidelines and details on how to set up DKIM and DMARC you can refer to our support article here.
 

What you need to know: Google & Yahoo's requirements

• Enable Email Authentication: One key aspect of Google’s requirements is the necessity for senders to set up DKIM email authentication. In addition to DKIM, a basic DMARC record will now also be required. While it’s highly encouraged that all senders set up DKIM and DMARC, there are greater implications on deliverability for bulk senders.
  Note: These changes do not impact customers who have already set up their DKIM and DMARC.

• Email Quality:  Keep your spam rates below 0.10%, as reported. We recommend you use tools like Postmaster to get insights on your email deliverability rate, spam rates, and other insights. Regularly monitor your spam complaint rates from Google and other email services. Learn more about spam rates here.

• Unsubscribe: Include an easy, one-click unsubscribe in your emails to allow recipients to immediately opt-out, in line with the new email standards.