The Thanksgiving holiday season ends with Cyber Monday, which is the biggest shopping fest for digital retailers and looks at keeping the shopping momentum going. As people are back from their big holiday break, their hunger for bargain shopping doesn’t dip.
Cyber Monday’s growing popularity makes it a day that businesses can no longer ignore. So here are seven tips to get the most of your sales this Cyber Monday using a CRM.
1. Leverage your CRM for amazing sales campaign ideas: If Cyber Monday hasn’t been on your radar this holiday season, it’s not too late to whip up a quick sales campaign. You can still aim to bring shoppers to your website throughout the week using your CRM and get your sales numbers high.
2. Revisit your historic wins: If you’re using a CRM to track sales activities, you can rely on sales reports to deep dive into the numbers. With advanced reporting, you can pull up data and analyze your sales performance via visual charts. These insights can help you determine the deals that sell out fast and identify products that need huge discounts to capture your customer’s attention.
3. Make some noise to woo your customers: Having a powerful landing page can attract leads and educate them about the benefits of your campaign. You can also feature web forms for visitors to submit their contact details for further engagement. A CRM with a landing page builder like Freshsales Suite can help you build and deploy landing pages quickly. Landing pages that connect with your CRM ensure that lead information captured goes straight to your CRM for your sales team to follow up.
4. Promote your campaigns through SMS: Sales SMS are quick to send, have a wider reach and enjoy high open rates. They are versatile, direct and can be a stand-alone campaign or work with other sales channels. You can use SMS to raise awareness on upcoming deals and sales listings by effortlessly reaching out to your prospect’s mobile phones. It is also a great way to turn existing customers into repeat buyers by promoting exclusive sales coupons among old customers to increase sales.
5. Act on your lead-gen campaigns: Cyber Monday can be a clever way to push ready-to-buy leads into committing with your business. A CRM that offers deal insights can give you an overview of deals that are ready to buy and the deals that need more nurturing.
6. Capture last-minute shoppers with webforms: Adding web forms to your website allows visitors to leave information like name, email address, and more. Web forms make sure that lead information captured goes straight to your CRM. To increase responses, promote exclusive benefits like free shipping, early access, or faster delivery. You can also use this opportunity to market product bundles or open up cross-selling/upsell opportunities.
7. Personalize conversations and prevent a mass exodus: Integrating live chat to your website helps you clear last-minute doubts, questions, and reservations shoppers may have. Live chat also prevents interested leads from leaving your website. By setting up chatbots, you can automate responses to frequently asked questions and ensure prospects get a response without overwhelming your customer service and sales team.