New Features and Enhancements
Freddy Send Time Optimization
Deliver email campaigns at the optimal time to gain better engagement and improved conversions.With AI-powered Send Time Optimization, Freshmarketer enables users to send emails to prospects and customers based on when they are likely to engage. It takes into account various factors (like timezone, country, industry, etc.) to ascertain what time would be best for recipients. Freddy then sends out the email at the designated time for every recipient.
More details here
Visitor/Contact Journey Block
A new condition block called “Check if it’s a visitor” is introduced in Customer Journeys. If it is identified as a visitor, users can run Chat Campaigns. If identified as a contact, users can run campaigns across email, WhatsApp and SMS.
Bug Fixes
Email Footer: Some users reported errors while creating or updating the email footer. This is now fixed
Web Form Tracking: Some users reported an issue with form validation. Users were unable to load the form after providing the URL. This is now fixed.
Email Campaigns: While creating email campaigns, a few users were unable to update the reply-to email address if both the sender address and the reply-to email address were the same. This is now fixed.