New Features and Enhancements
Gupshup Integration
We’ve made it easier for businesses to do SMS marketing with the new Gupshup integration.
This integration allows you to engage offline customers with transactional and time-bound SMSes at affordable rates. This is a native integration built on the Neo platform and will be available for Freshmarketer, Freshsales Suite, and Freshchat.
What can you do with the integration?
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Send transactional messages with SMS Campaigns available on Freshmarketer
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Personalize template messages for promotional campaigns
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Run triggered and recurring multi-channel campaigns with Customer Journeys
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Analyze the overall effectiveness of SMS campaigns with powerful reporting
Email Campaigns UI Improvement
The email campaign process has been redesigned inside Freshmarketer. This enhancement is applicable across all Freshmarketer, Freshsales Suite, and Freshchat accounts for Email Campaigns, Journey Emails, and Transactional Emails.
What has changed?
Previously when setting up an Email Campaign, Transactional Email, or Journey Email, the first step was configuring the campaign settings, which included the sender name & email address, target audience, email subject line, and more. This mandatory step had to be completed before configuring your email design, leading to a poor user experience.
With the latest update, you can now get started with designing email campaigns right after choosing a template. Once your email is ready, you can configure campaign settings as the last step.
Bug Fixes
WhatsApp Campaigns: A few users reported errors with Personalization whenever the symbol ! was used along with other alpha-numeric content. This issue is now fixed.
Segments: Some users reported errors with data validation while using Custom Events and Custom Event filters. This issue has been fixed.
SMS Campaigns: A few users reported errors with the “Remaining Characters” text while setting up SMS Campaigns. This issue is now fixed