Devising a sales strategy is unique for every business.
Before you set up a sales strategy for your business, here are some key parameters you need to consider:
- Company vision: A clear declaration of your company’s future direction helps you determine what you need to achieve now and in the near future
- Revenue goals: Your revenue goals must be aligned with your company vision. It can be something as simple as closing certain targets for this quarter
- Ideal customer profile (ICP): Creating an archetype of your ideal customers, including their background and pain points can help your sales team identify the right prospects to go after
- Value proposition: Now that you’ve created an ICP, having a value proposition lets your customers understand how your product/service can fulfill their needs, the benefits it offers and how it is different from the competition
- Budget: Sales strategy involves various activities, right from providing tools and software for salespeople to training and onboarding them. These require considerable time and resources. Having a dedicated budget can ensure that you have the necessary means to invest in your salespeople and boost your revenue.