Introducing Community Matters, a series of Fireside chats with industry experts to know more about the importance of online communities.
The role of an online community in shaping the customer experience. According to Gartner, 80% of all organizations expect to compete on CX. These brands go above and beyond to set up great customer journeys, including significant investments in customer journey mapping, omnichannel experiences and customer analytics. However, one aspect that’s often forgotten but yet is critical is an online customer community. Join us for the first episode of “Community Matters” as we host Shep Hyken to discuss an online community’s importance in shaping the customer experience. We’ll discuss how online communities:
Contribute to a higher trust in your brand
Act as a source of first-party customer data and identify issues before they blow up
Can be a form of self-service for faster resolution and lower cost