I appreciate FreshWorks’ desire to make sure I and my team are informed of upcoming events sponsored by FreshWorks. But I think popping a banner onto my FreshService instance that WILL NOT GO AWAY is the wrong approach, and frankly annoying as hell.
Same goes for using the Quickhelp icon to announce product updates. I don’t need my team distracted by notifications of product updates, if we have questions on updates we are more than happy to look it up.