Everything is important in customer satisfaction but tell me whats is the most important in all of those
Best answer by irina_alymova
View originalEverything is important in customer satisfaction but tell me whats is the most important in all of those
Best answer by irina_alymova
View originalThese scores are important only if they reflect the reality.
I think it’s better to measure customer satisfaction of help service using  CES (Customer Effort Score - how easy it was for your ticket to be resolved)
In regards to product satisfaction, I would prefer NPS (Net Promoter Score - how likely you would recommend this company/product)
CSAT for me is more or less useless.
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If you ask what is more important for the company - product or support, of course PRODUCT - it’s the key to success and some of the most successfull companies have no support whatsoever.
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