Hi @Srini :-) ! Thanks for the session! I’d to hear your thoughts and best practices on how to automate with the holiday rush? What would be some of your do’s and dont’s?
Hi Alyssia, this is a great question. It really depends on the industry and type of business. But I will try my best to give certain common best practices during the holiday rush.
Dont’s:
- Don’t compromise on quality of communication and content. This could be sales conversation, marketing content, ads or any form of communication.
- Don’t SPAM. No one likes spammers. Any engagement with customers, keep measuring its performance. For example, if you have a sales sequence or marketing campaign, keep a watch on bounce rates and delivery rates.
- Don’t create a large batched campaigns for your engagement. This is not going to improve your sales conversion.
Do’s:
- Invest in automation. Trust me, it saves time. Even if you could save 2 clicks for a very frequent action of your team, it can improve their performance overall.
- Test everything. Make sure to test your process and engagement automation. You don’t want to be putting out fires in during the holiday rush
- Prioritise personalisation. Try to make sure your engagements with customers are personalised.
