Coffee Chat on May 17 at 11:00 AM EST: Successfully implementing self-service within an organization
Our next Coffee Chat is here. We have @manns hosting it for us
It’s happening on Tuesday, 17th May 2022 at 11 AM EST.
The topic of discussion is: Successfully implementing self-service within an organization.
Please block your calendars for about 45 minutes to answer five questions and have an interactive session with Stephan Mann, Principal Analyst and Content Director at ITSM.tools
Be sure to mark your calendars for this one!
Which challenges and opportunities drove your organization to adopt IT self-service capabilities?
How would you rate your self-service success to date, and why?
What are the most significant issues you faced in introducing your self-service capabilities?
How does your organization encourage employees to use its IT self-service portal? In particular, how did/do you market your self-service capabilities?
What are some of the good or best practices you’ve adopted to drive your self-service success?
Have you extended your IT self-service portal to other business functions? If so, what was involved?
As always, here’s reminder about a few things to keep in mind
Six important things to know before we get started on our coffee chat
To answer a question, tag the answer with the corresponding number. For example, if you are answering the first question Q1, start your answer with A1 and use the Quote option
If you cannot make it at 11:00 am EST or even if you’re past time, you can still post your answer to a particular question.
You can reply to each others threads/posts to keep the conversation going.
Be polite and respectful of other people’s opinions.
Most importantly, have a great time here!
Lastly, I will make sure to engage with all of you to make this interesting.
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Wow - I’m loving all the responses! I’ve just joined in and playing catch-up! Looking forward to reading and learning lots !!
I’ve been around since the beginning and I’m still playing catch-up for all the responses. @manns, you’re on fire with your three/four part responses to the questions
Can imagine @akshara.sruthi !! But thats @manns for you - thank you for the insights!
Next prompt for the day, @manns
Q3: What are the most significant issues you faced in introducing your self-service capabilities?
A3. There are some common reasons why self-service hasn’t attained the anticipated level of success in organizations (the root causes). These are in no particular order:
A lack of organizational change management, including selling the “what’s in it for me?” to employees, marketing the capability, and ongoing education
Employees might still prefer the human touch
Self-service introduction is seen as a way to cut costs, not to help employees better
Self-service takes too long to use, and calling the IT service desk is quicker
Not easily accessible
ITSM tool capabilities are outdated or ill-conceived
Self-service is challenging to use, and the corporate capability doesn’t live up to consumer-world-driven expectations of self-service
The aforementioned Freshworks survey also found that (and this is the IT, not employee perspective):
16% of respondents stated their IT self-service portal is “Great – Our employees love using it”
43% stated that it is “OK – Our employees aren’t fans but still use it”
14% stated it is “Poor – Our employees avoid using it.”
So, too many organizations are not doing the right things to encourage self-service adoption (and the benefits this brings).
But people are learning and benefitting as the successes and mistakes of others are shared :)
@manns The points you make around ease of use and communicating the why are spot on. I know personally I am tempted to send out an email about a change, create a training video/host a lunch and learn session, post the training video and call it a day. Part of our job as project leaders is to keep reminding team members about the resources available to them. Also too many projects do not adopt feedback loops during implementation that could help address blind spots or opportunities to make the self service solution easier to use.
@keefe.andrews I’ve something I wrote previously (elsewhere) to drop in on this for Q4. :)
Wow - I’m loving all the responses! I’ve just joined in and playing catch-up! Looking forward to reading and learning lots !!
I’ve been around since the beginning and I’m still playing catch-up for all the responses. @manns, you’re on fire with your three/four part responses to the questions
It’s because I sat and prepared some response posts yesterday :)
Well done! Thank you so much for taking the time to work on this. Really appreciate all these insights from you.
Wow - I’m loving all the responses! I’ve just joined in and playing catch-up! Looking forward to reading and learning lots !!
@alyssia.correa I’ve a version of FOMO where I keep checking I’ve not missed something :)
@manns - ha ha ha! Can relate!! I keep pressing the refresh button!
Wow - I’m loving all the responses! I’ve just joined in and playing catch-up! Looking forward to reading and learning lots !!
@alyssia.correa I’ve a version of FOMO where I keep checking I’ve not missed something :)
@manns - ha ha ha! Can relate!! I keep pressing the refresh button!
#same
I’m still playing catch-up, you all!
Q4: How does your organization encourage employees to use its IT self-service portal? In particular, how did/do you market your self-service capabilities?
A4. For me, this comes down to a variety of factors. It needs to start with understanding employee wants and needs, such that an employee-centric – rather than IT-centric – self-service capability is created. This can be viewed as part of the required organizational change management investment that’s focused on managing the people-change aspects of introducing self-service capabilities (as per @keefe.andrews’ points).
Communication, including the why, what, and how. Communication is one of the most critical aspects of organizational change management and should be approached as such. The messages, frequency, and delivery methods must be carefully considered, especially for different audiences.
Involvement of all who are affected by the change. Importantly, people should be involved from the very beginning. This includes those who’ll be directly affected by the change and everyone who might be impacted. And involvement is not just “the receipt of communications”; it’s also the ability to have personal opinions and feedback heard and considered.
Addressing the “fear of the unknown” and minimizing resistance. Resistance to change can be a change killer, with it caused by a variety of factors. For example, a lack of understanding, not seeing the benefits (personally), not feeling prepared, or the fear of the unknown. Rumors caused by a lack of communication are often the cause of fear and resistance.
Gaining buy-in. This starts with strong leadership and the visible buy-in at a senior level. Generating interest with effective communications then helps. But ultimately, buy-in is very personal, and individuals will need to be convinced either directly or via the standing of their peers that a change is the right thing for everyone affected. Ultimately, people will need to know the “what’s in it for me?” before embracing change.
Education and training. Education is very much about people understanding everything they need to about the change. This includes that the change is coming, and when and the why, what, and how. Training is required to ensure that people are ready for the post-change world. For example, this might be training on how a new system and associated processes work. Also, training (and retraining) needs to be made available long after a change has been affected.
Next prompt for the day, @manns
Q3: What are the most significant issues you faced in introducing your self-service capabilities?
Not having enough information on topics to be covered
Articles not presented in an easily consumable format or
Not writing for the average user in mind
A lot feedback can be sought but if it’s not organized, it’s quite difficult to track and implement.
Next prompt for the day, @manns
Q3: What are the most significant issues you faced in introducing your self-service capabilities?
Not having enough information on topics to be covered
Articles not presented in an easily consumable format or
Not writing for the average user in mind
A lot feedback can be sought but if it’s not organized, it’s quite difficult to track and implement.
filing this in my “things to watch out for” folder!!!
I can’t post for some reason - might be the image
I can’t post for some reason - might be the image
Must have been
I can’t post for some reason - might be the image
once again constant refreshing and nothing new
I’m still playing catch-up, you all!
Q4: How does your organization encourage employees to use its IT self-service portal? In particular, how did/do you market your self-service capabilities?
A4. Communication - Empathy - Simplicity - Organization I feel these are core to encourage employees to use the self-service opportunities they have.
To deep dive:
Communicate the need, benefits and process behind introducing the self-service portal
Empathise with the need of your employees and this will help in building and making the self-service portal better - in terms of content, design, steps involved etc. Take feedback and act on it.
Simplify as much as possible and make it clear to understand so that the resistance to put it into use is also nil or minimal.
Organizing or structing the contents within the self-service portal is key. We do not want yet another content overwhelm which nobody uses. Categorize them efficiently and feature what’s really required and helpful for your employees.
A4. (part 2) We can also see that, for the HappySignals customers focused on improving the employee experience, self-service portal usage has grown at the expense of email and phone channels…
<<removed the image I wanted to share here - it showed ~38% self-service use>>
But this higher usage isn’t everything. Based on 393,425 pieces of feedback over six months, the self-service portal has the:
Lowest level of happiness (73) – although, as with all “remote” channels, this has risen significantly with the increase in remote working
Highest level of lost productivity bar email at 3 hours and 51 mins – 78% more than with the telephone channel.
We can see how these customers (a mix of older and new customers) have improved both of these stats over time:
Happiness
H1/2019
H2/2019
H1/2020
H2/2020
H1/2021
H2/2021
Chat
57
60
63
71
75
75
Email
67
67
69
73
75
77
Phone
68
68
74
76
78
79
Portal
57
61
65
68
71
73
Walk-in
88
89
89
90
92
92
Lost time
H1/2019
H2/2019
H1/2020
H2/2020
H1/2021
H2/2021
Chat
3h 22m
3h 38m
3h 37m
2h 45m
2h 37m
2h 57m
Email
3h 43m
4h 5m
3h 50m
3h 46m
3h 47m
4h 11m
Phone
2h 26m
2h 30m
2h 31m
2h 11m
2h 5m
2h 10m
Portal
4h 8m
4h 6m
4h 24m
3h 55m
3h 47m
3h 51m
Walk-in
1h 7m
1h 7m
1h 26m
1h 33m
1h 48m
1h 41m
So things are definitely getting better for some organizations even though there’s still more work to be done.
Since we’re running out of time and lot’s more to talk, I’m posting the last two questions together:
Q5: What are some of the good or best practices you’ve adopted to drive your self-service success?
Q6: Have you extended your IT self-service portal to other business functions? If so, what was involved?
Here’s the missing image (hopefully)
Since we’re running out of time and lot’s more to talk, I’m posting the last two questions together:
Q5: What are some of the good or best practices you’ve adopted to drive your self-service success?
Q6: Have you extended your IT self-service portal to other business functions? If so, what was involved?
A5. These are some standard points I talk to when it comes to winning with self-service:
Focus on what’s needed for employee adoption. Importantly, employees won’t automatically use self-service capabilities just because they do in their personal lives. So, corporate self-service capabilities must be as good as consumer-world self-service. Plus…
Recognize that self-service is a people-change initiative. It’s a change to the existing way of working, not just introducing new technology. You need to apply organizational change management tools and techniques.
Focus self-service on better employee experiences, not cost savings. When self-service capabilities are created based on employee expectations, the higher usage volumes will allow the anticipated benefits to be achieved.
Design self-service capabilities with the end-user front of mind. Don’t be swayed by the IT-led view of how self-service should work.
Don’t overlook self-help. The real benefits for IT, employees, and the organization’s bottom line come from self-help. This needs effective knowledge management and automation. Increasingly “smart knowledge management” and “intelligent automation” that leverage AI-enabled capabilities.
Use the Level Zero Solvable technique (this is a link to an HDI paper). It helps to ensure that self-help knowledge articles are sufficient – in both quantity and quality terms.
Still offer a choice of support channel. Self-service will not always be the right channel. So, provide a range of support channels. You can always make self-service the best channel (in the eyes of employees) such that it’s likely chosen.
Appreciate that your self-service journey will never end. Expectations will change over time, so regularly assess your self-service capabilities and take the opportunities to improve them further. Measure self-service performance and course-correct as needed.
Since we’re running out of time and lot’s more to talk, I’m posting the last two questions together:
Q5: What are some of the good or best practices you’ve adopted to drive your self-service success?
Q6: Have you extended your IT self-service portal to other business functions? If so, what was involved?
A6. The aforementioned Freshworks survey found that 44% of organizations had already shared their self-service capabilities with other business functions as follows:
Human resources (HR) – 30% (this is 68% of the organizations that had shared their IT self-service capabilities)
Finance – 20%
Facilities – 19%
Security – 17%
Business operations – 15%
Customer service – 13%
Procurement – 12%
Legal – 12%
Sales and marketing – 12% (this is 27% of the organizations that had shared their IT self-service capabilities)
A6. (part 2) This Freshworks survey level of self-service adoption was echoed in the AXELOS ITSM Benchmarking Survey, which found that 46% of organizations had shared the IT self-service portal with other business functions:
ITSM Tool Capability
In multiple business functions
Only in IT
Planning to adopt
No plans
Don’t know
Self-service portal
46%
27%
18%
6%
3%
This data was correlated with the reported level of ITSM success – that 83% of the organizations with “great” ITSM success had shared their ITSM tool’s self-service portal capabilities with other business functions. In contrast, the lowest level of self-service portal sharing was for organizations with “we’ve still much to improve upon” at one-third (33%).
In some ways, this aligns with the need to optimize ITSM capabilities before sharing them with other business functions. Self-service is not an exception :)
Amazing coffee chat!! so much good information!
Thank you @manns and the freshworks crew for coordinating
Amazing coffee chat!! so much good information!
Thank you @manns and the freshworks crew for coordinating
It’s so good to share what works (and what doesn’t)
How wonderfully buzzing this conversation was with stats, information and learnings. Thank you @manns for taking out time to share your knowledge with us and thanks to the rest of the community for actively engaging, listening and sharing to this conversation. Looking forward to the next one :D
Thank you so much for all your amazing data-driven insights, @manns
And really appreciate everyone chiming in with all the lessons learnt over the years - @foxcubmama, @mrsamydavies@rashmi.nag@Isaac Thomas@WHeine@jwicker@keefe.andrews@Josh.Slocum,
It was a great chatting away about implementing self-service within an organization. Feel free to keep the conversation going everyone!
I look forward to hosting another session! Until then, stay safe wherever you are in the world and have a good day/night ahead.
How wonderfully buzzing this conversation was with stats, information and learnings. Thank you @manns for taking out time to share your knowledge with us and thanks to the rest of the community for actively engaging, listening and sharing to this conversation. Looking forward to the next one :D
Thanks @rashmi.nag, this was great fun and entertaining (especially as I’m quarantining due to (finally catching) COVID right now).
How wonderfully buzzing this conversation was with stats, information and learnings. Thank you @manns for taking out time to share your knowledge with us and thanks to the rest of the community for actively engaging, listening and sharing to this conversation. Looking forward to the next one :D
Thanks @rashmi.nag, this was great fun and entertaining (especially as I’m quarantining due to (finally catching) COVID right now).
Take care and sending you all the healing energy that you need, @manns